What is “Friends’ existing customer revenue” and how are you tracking it? : Talkable

What is “Friends’ existing customer revenue” and how are you tracking it? Print

Modified on: Tue, 29 Sep, 2020 at 2:57 AM

There are several cases where we could track an existing customer’s revenue as Friends’ revenue :

Revenue brought in by a new customer within 30 days after their first purchase.
Revenue brought by a referred friend (within 30 days) who was already an existing customer.
Revenue brought by existing customers who made a purchase using a friend coupon-code (if it was not a single-use code, for example).

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