This settings field allows you set an upper limit on the total number of coupons Talkable will give out to Friends from a single Advocate Offer to prevent “coupon farming”.
For example, if an Advocate shares an offer from a standalone campaign, only the first 10 friends to claim the promo will get a click reward.
The sharing channel or number of shares doesn’t matter, but it has to be shared via the same exact campaign (it can be 10 friends from one facebook sharing or 10 friends from the same link, etc). Therefore, in this example, the 11th visit of a claim page (and so on) will not be rewarded.