Certainly, the video referral function can undergo testing like any other update. To monitor performance across the board or at a campaign level, we will rotate default and video campaigns within the flow. This will enable us to gauge the level of advocacy towards using the feature and how friends respond upon viewing it. Ultimately, we'll be able to quantify the value of user-generated content videos for the brand.
Is there a way to A/B test video? Print
Modified on: Fri, 12 May, 2023 at 6:20 AM
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